Privacy Policy

Privacy Policy

Little Wolf Studio respects your privacy. This policy explains how we collect, use, store, and share personal information when you browse our website, place an order, or contact us.


1. Information We Collect

Depending on how you interact with us, we may collect:

  • Contact and order information: Your name, email address, phone number, billing address, shipping address, and details of your purchases.
  • Enquiry information: The contents of messages you send through our contact forms or email, including any attachments or other information you choose to provide.
  • Payment information: Payments are processed through third-party payment providers. We receive information needed to confirm and manage your payment, such as payment status and transaction references. We do not store your full payment card details on our website.
  • Website usage information: Technical and activity information, such as your IP address, browser and device type, approximate location, pages visited, interactions with our website, and how you reached it. Cookies and similar technologies may also collect identifiers and information about interactions with our advertisements.


You can choose not to provide personal information. However, if you do not provide the details needed to process an order or respond to an enquiry, we may be unable to fulfil your order or assist you. Required fields are identified on our forms.


2. How We Use Your Information

We use personal information for the following purposes:

  • Order fulfilment: To process payments, prepare and ship orders, and communicate with you about your purchase.
  • Customer service: To respond to enquiries, provide support, and manage returns or other purchase-related issues.
  • Website operation and security: To operate our website, maintain shopping-cart and checkout functions, and help prevent fraud, spam, and misuse.
  • Analytics and improvements: To understand how visitors use our website and improve its content, functionality, and shopping experience.
  • Advertising: To measure the effectiveness of our advertisements and show relevant Little Wolf Studio advertisements, including to people who have previously visited our website.
  • Record keeping: To maintain business records and meet legal and accounting obligations.


We do not currently operate a mailing list. If we introduce one, subscribing will be optional, and we will obtain your consent before sending marketing emails. You will be able to unsubscribe at any time.


3. Cookies, Google Analytics, and Google Ads

Our website uses cookies and similar technologies. Cookies are small files stored on your device.

  • Essential cookies: Support functions such as the shopping cart, checkout, and website security.
  • Analytics cookies: Help us understand how visitors find and use our website.
  • Advertising cookies: Help measure advertising results and show relevant advertisements based on previous visits and interactions.


We use Google Analytics to understand website traffic and visitor activity. We use Google Ads conversion tracking to measure actions taken after someone interacts with an advertisement, such as making a purchase, and remarketing to advertise to previous visitors.

We and third-party providers, including Google, may use first-party cookies and identifiers together with third-party cookies and identifiers to analyse activity, measure advertising performance, and personalise advertisements. Google and other advertising providers may show our advertisements on websites and apps across the internet.

Information collected through these services may be processed by Google outside New Zealand. You can learn how Google uses information from websites using its services at How Google uses information from sites or apps that use our services.

You can:

  • Block or delete cookies through your browser settings. Blocking essential cookies may prevent parts of our website from working correctly.
  • Manage personalised Google advertising through My Ad Center.
  • Use the Google Analytics opt-out browser add-on for supported browsers.


Opting out of personalised advertising does not stop all advertisements from appearing.


4. Sharing Your Information

We do not sell, rent, or trade your personal information.

We may share relevant information with service providers where needed to operate our business, including:

  • Payment providers: To process payments and manage payment-related issues.
  • Shipping providers: To deliver orders and investigate delivery problems.
  • Website and business service providers: To host our website, deliver emails, manage enquiries, provide security, and support accounting and business administration.
  • Google: To provide the analytics and advertising services described above.


Some providers may store or process information outside New Zealand. Where this occurs, we take reasonable steps to ensure appropriate privacy protections apply, as required by the Privacy Act 2020.

We may also disclose information where required or permitted by law.


5. Storage, Security, and Retention

We take reasonable steps to protect personal information against loss, misuse, and unauthorised access, alteration, or disclosure. However, no method of internet transmission or electronic storage is completely secure.

We keep personal information only for as long as needed for the purposes described in this policy, including fulfilling orders, handling enquiries, resolving disputes, and meeting legal and accounting obligations. We securely delete or anonymise information when it is no longer required.


6. Access, Correction, and Privacy Requests

You have the right to request access to personal information we hold about you and to ask us to correct information you believe is inaccurate.

You may also ask us to delete your personal information. We will consider your request, although we may need to retain some information for legal obligations or other lawful purposes.

If we introduce marketing emails, you will be able to unsubscribe using the instructions in those emails or by contacting us.

To make a privacy request, use the contact details below. We may need to verify your identity before providing or changing personal information.


7. Third-Party Links

Our website may contain links to other websites. Those websites have their own privacy practices, and this policy does not cover them. We encourage you to review their privacy policies before providing personal information.


8. Changes to This Privacy Policy

We may update this policy to reflect changes to our business, services, or legal obligations. The current version will be available on this page, with its last revised date shown below.


9. Contact Us

The business responsible for collecting and holding personal information under this policy is Little Wolf Studio Limited, trading as Little Wolf Studio.

For privacy questions, requests, or complaints, please contact us via our contact page.


Last Revised: 31/10/2026